Cherish.
What does this word mean to you?
Perhaps to cherish yourself, your language, culture, customs. To cherish your identity. To cherish what unites thousands of people into one.
Perhaps it is not to have fear.
Not to be afraid to be yourself, to express yourself, to search for yourself, to struggle and explore who you are.
To explore your identity.
This is the idea behind the incredible IDENTITY project by BACKSTAGE beauty&refresh. And to reveal this, they created incredible images.
Inspired by the nature of our Carpathians, its waterfalls and mountain rivers, this image radiates our freedom. And also the desire to be unrestrained and free at the same time.
The roots were the idea for this photo. They intertwine as amazingly as hair in a braid and symbolize the depth and intertwining of meanings, our history.
An apple orchard, fields – isn’t this how we imagine the life of our ancestors? These locations themselves fill the following photos with meaning. They emphasize the authentic beauty of Ukrainian women.
And finally, the city. It is there that our life is now in full swing. And no matter how much we want to follow our success and dreams, we return to nature, to our identity. And the young man in the photo is the personification of our balance and desire to return to ourselves.
